Burger King takes on bullying with new hidden camera ad

Burger King wants you to stand up to bullying just as you would to seeing a burger being smashed.

In a new commercial-meets-PSA that seeks to address one of the major acts of violence against young people in America today, the fast food chain mixes a promo for their Whopper Jr. with an anti-bullying campaign.

The video starts out with kids talking about how hard it is to intervene when they witness someone else getting bullied. “It’s been hard for me to stand up for other people because I feel like I’m already a target,” one explains. “It’s just easier to do nothing,” another says.

Next, you see a kid being harassed by bullies (all actors) in a Burger King restaurant. The customers are real and they look visibly concerned — but very, very few actually speak up.

“We bullied a High School Jr. and a Whopper Jr. to see which one received more complaints,” text on the video reads.

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