Google Switches To First-Price Auction - AdExchanger

1. Google Switches To First-Price Auction  AdExchanger
2. Google's ad manager will move to first price auction  AdAge.com
3. Google Ad Manager moving to ‘unified first price auction’ for display, video inventory  9to5Google
4. Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying  Adweek
5. Google Ad Manager adopting first price auctions for programmatic display, video  MarTech Today
6. View full coverage on Google News

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